Any website that is geared towards business or commerce should posses search engine optimization elements. The ultimate goal of a website is to attract internet users, and studies have shown that the vast majority of users find websites by using the major search engines.
If your company is considering building a new website or updating an existing one, then search engine optimization should be one of the top priorities in mind. We tell our customers this:
"If you spend a significant amount of money to develop the "Look and Feel" of your website but users can find you, then all of your development money has gone to waste."
Keep in mind that SEO can be geared for large competitive industries as well as small "niche" markets. Also, SEO campaigns have a much higher return on investment than other traditional internet marketing techniques.
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